Our mission is to help companies to shift from aimlessness marketing investments to build strategies that really achieve growth and enhance customer experience.
Crescite was born in 2019 founded by Jenny Johansen, who after more than a decade of marketing experience in the B2B corporate world, decided to create this firm to help small and medium size companies to shift from haphazard to strategic marketing efforts, by building customer journeys and marketing strategies that will increase ROI, reduce churn rate and increase customers’ loyalty and advocacy.
I am a marketing and sales strategist, passionate about building marketing strategies and finding insights for business growth. I work with small and medium size businesses from the latino and hispanic community, to help them in achieving their mission by building remarkable marketing strategies, and mapping customer journeys to engage and inspire their audiences.
My mission is to generate awareness of the blooming results of working on their marketing strategy and customer experience rather than haphazard tactics. Highlight and promote the benefits of adding real value to a brand’s offer and building bonds with clients. The responsibility we as brands have that goes beyond selling products or services.
I am from COLOMBIA, relocated in 2018 to US and began a new life with my family in DC area. After having the amazing opportunity to be full time with my daughter for over a year, I wanted to continue my career in B2B marketing by doing the things I love the most and with my strongest skill set, without leaving the flexibility to be with my family. That’s how Crescite was born, the mingling between passion, hobbies, values, and priorities.
I worked in marketing and sales strategy for +9 years for different sectors (financial services, payments, wellness and fitness, and energy ). I lived in London in 2013 while I pursued my Masters degree in International Marketing at Hult International Business School. I am an Industrial Engineer from Andes University in Bogotá – Colombia, graduated in 2008. And now, I am the founder of Crescite, story to be told.